Beautiful Foolishness: A Cinematic Book Launch

The challenge was to create a launch video that captured Ling & Lamb’s unique dynamic and cultural backgrounds while appealing to their global audience. I developed the concept, directed, and shot the campaign in-studio with a cinematic approach, shaping a story that balanced humor, heart, and authenticity. The final piece resonated deeply across their platforms, driving strong engagement and reinforcing the couple’s brand ahead of the book release.